Comments on: 8 Bits Of Evolution In Perception, Promotion And Values http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/ Knowledge comes from inspiration - one bit at a time Thu, 21 Aug 2008 00:01:23 +0000 http://wordpress.org/?v=2.5 By: Vivien http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6196 Vivien Tue, 07 Aug 2007 07:11:28 +0000 http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6196 Communication Arts is a pretty expensive magazine, but I agree, it's worth the money. I still like going back to my old issues of C.A. and always find something interesting and inspirational. I agree, Aaron, consumers are less loyal now, especially with the magazines that cover similar areas, so the one with the most scandals usually wins. Communication Arts is a pretty expensive magazine, but I agree, it’s worth the money. I still like going back to my old issues of C.A. and always find something interesting and inspirational.

I agree, Aaron, consumers are less loyal now, especially with the magazines that cover similar areas, so the one with the most scandals usually wins.

]]> By: LaurenMarie - Creative Curio http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6173 LaurenMarie - Creative Curio Mon, 06 Aug 2007 23:29:35 +0000 http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6173 I agree, Vivien, I would love to see just one article featured on the cover. It would be far more elegant and that would make it stand out amongst the "shotgun" headline magazines. I used to subscribe to <a href="http://www.commarts.com/" rel="nofollow">Communication Arts</a>. I loved their covers. But then, they are a magazine by designers for designers, so they understand what we want. Each magazine was such a prize! It came in a thick cardboard case, which protected the $8 - $16 masterpiece (regular editions are $8, the four annuals are $16). Each magazine was really more like a book than a magazine. It's worth it to subscribe just to get the annuals. I especially loved the photography annual. I agree, Vivien, I would love to see just one article featured on the cover. It would be far more elegant and that would make it stand out amongst the “shotgun” headline magazines.

I used to subscribe to Communication Arts. I loved their covers. But then, they are a magazine by designers for designers, so they understand what we want. Each magazine was such a prize! It came in a thick cardboard case, which protected the $8 - $16 masterpiece (regular editions are $8, the four annuals are $16). Each magazine was really more like a book than a magazine. It’s worth it to subscribe just to get the annuals. I especially loved the photography annual.

]]> By: Aaron :: miLienzo.com http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6123 Aaron :: miLienzo.com Sun, 05 Aug 2007 17:00:20 +0000 http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6123 Sure, I think buyers are a little bit lazy. I think another factor is that magazine buyers are less loyal than they used to be. So where a someone used to buy a magazine because that was the 'brand' they enjoyed reading, now - with much more choice - buyers pick and chose from month to month based on a much more immediate impact that the cover has on them. Sure, I think buyers are a little bit lazy. I think another factor is that magazine buyers are less loyal than they used to be. So where a someone used to buy a magazine because that was the ‘brand’ they enjoyed reading, now - with much more choice - buyers pick and chose from month to month based on a much more immediate impact that the cover has on them.

]]> By: Vivien http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6122 Vivien Sun, 05 Aug 2007 16:35:57 +0000 http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6122 Thanks, Aaron. I think it's not so much that the magazine market is too saturated these days (although, it is true as well), but it's the overall change in people's expectations and values. I would prefer to see a magazine cover with one featured story, and then I would open and read its content to see if there are any other articles that would interest me. But looks like we're too lazy to do that, and the marketers don't waste a split of second to bombard us with as many headlines as they can fit on one cover. Just like Joey said - "shotgun approach" - that's exactly what's happening with them. Glad you liked the post, Joey. I really enjoyed the time I spent researching the magazines and digging up all those covers. Thanks, Randa. I'm planning on publishing another article on magazines, but with a different twist to the story. So stay tuned :-) Thanks, Aaron. I think it’s not so much that the magazine market is too saturated these days (although, it is true as well), but it’s the overall change in people’s expectations and values. I would prefer to see a magazine cover with one featured story, and then I would open and read its content to see if there are any other articles that would interest me. But looks like we’re too lazy to do that, and the marketers don’t waste a split of second to bombard us with as many headlines as they can fit on one cover.

Just like Joey said - “shotgun approach” - that’s exactly what’s happening with them. Glad you liked the post, Joey. I really enjoyed the time I spent researching the magazines and digging up all those covers.

Thanks, Randa. I’m planning on publishing another article on magazines, but with a different twist to the story. So stay tuned :-)

]]> By: Joey http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6105 Joey Sun, 05 Aug 2007 05:21:05 +0000 http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6105 Great Post My first thought was todays magazines use the shotgun approach. If we don't get you with this message how about this one, or that one in the corner. It seems the older covers relied on their brand and focus of the issue to sell instead of trying to hit everyones hot button. Great Post

My first thought was todays magazines use the shotgun approach. If we don’t get you with this message how about this one, or that one in the corner.

It seems the older covers relied on their brand and focus of the issue to sell instead of trying to hit everyones hot button.

]]> By: Randa Clay http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6099 Randa Clay Sun, 05 Aug 2007 02:33:31 +0000 http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6099 What an interesting post Vivien. It's really interesting to see how the covers have changed over time. What an interesting post Vivien. It’s really interesting to see how the covers have changed over time.

]]> By: Aaron :: miLienzo.com http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6088 Aaron :: miLienzo.com Sat, 04 Aug 2007 21:27:44 +0000 http://www.inspirationbit.com/8-bits-of-evolution-in-perception-promotion-and-values/#comment-6088 Thanks for digging up all these covers, it's fascinating to see how they've evolved over time. I suspect the emergence of headline dominated covers is a result of the magazine market becoming VERY overcrowded. The magazine market is one of the most competitive markets to crack and lots of magazines go under... I guess when you're deciding which magazine to spend your money on this week, you wanna know what you're going to read. It's also interesting to compare the covers of modern day magazines aimed at different demographics. For instance your Times and your Fortunes, which are aimed at a more AB1 demographic, rely a lot less on headlines and focus quite strongly on a main feature article. Compare that to your Esquires and Cosmopolitans, which are a little less upmarket, and which bombard the buyer with headlines. It's fascinating stuff. Great post. Thanks for digging up all these covers, it’s fascinating to see how they’ve evolved over time. I suspect the emergence of headline dominated covers is a result of the magazine market becoming VERY overcrowded. The magazine market is one of the most competitive markets to crack and lots of magazines go under… I guess when you’re deciding which magazine to spend your money on this week, you wanna know what you’re going to read.

It’s also interesting to compare the covers of modern day magazines aimed at different demographics. For instance your Times and your Fortunes, which are aimed at a more AB1 demographic, rely a lot less on headlines and focus quite strongly on a main feature article. Compare that to your Esquires and Cosmopolitans, which are a little less upmarket, and which bombard the buyer with headlines.

It’s fascinating stuff. Great post.

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