Yesterday when I checked my Technorati ranking I was puzzled to see a new feature, called Authority. I clicked on the question-mark-icon to get the explanation, but it didn’t say anything about it. Bes (during our blog talk on IM) has pointed me to an article that talked about the new Technorati feature. As it turned out Technorati started paying attention to the blog authority last fall already, but I haven’t seen that number displayed in my Technorati profile before.
How does Technorati calculate a blog’s athority?
There are four authority types based on the number of other blogs linking in the last 6 months. These types are characterized by the average post count, average age in days, average post number in 30 days:
The Low Authority Group (3-9 blogs linking)
The average blog age is about 228 days.
The average posting frequency is 12 posts per month.
The average number of posts is 90.
The Middle Authority Group (10-99 blogs linking)
The average blog age: 260 days.
The average posting frequency: 18 posts per month.
The average number of posts: 159.
This group represents about 416,073 blogs
The High Authority Group (100-499 blogs linking)
The average blog age: 455 days.
The average posting frequency:25 posts per month.
The average number of posts: 380.
This group represents about 26,418 blogs
The Very High Authority Group (500 or more blogs linking)
The average blog age: 530 days.
The average posting frequency: 53 posts per month.
The average number of posts: 935.
There are only about 4070 blogs that represent this group.
Check out the Technorati chart on blog authority:
And here are today’s numbers for InspirationBit:
May 5 – Authority: 192; Rank: 20,507; 364 links; 79 fans
That’s quite an increase in numbers since my last month’s Blogging in Review on April 1: Rank: 33,490 (210 links from 115 blogs) and favorited by only 6 members. I was shocked to find out over 70 new fans of InspirationBit – thank you all so very much. Looks like I’ve got lots of blog digging to do to study my blog’s audience.
So, even though InspirationBit falls under The High Authority Group, this blog is only about 140 days old (it’s a baby compared to the avg age 455 of other blogs in my group) and there are only 105 posts so far (far less than the avg 380), but 730 comments (minus my personal comment replies).
Nonetheless, looks like now I’ve got another number to worry about – Authority. I’ve got a long way to go to move to the top group, but I do enjoy the even ride and won’t be trying to kill myself by shifting to the highest gear.
This past week, however, looked more like a ride on a roller coaster:
After posting Web Design Dissected Into 8 Bits on April 30th, my blog was attacked by 710 visits, the next day the number of visits skyrocketed to 955 (mainly from Stumbleupon and some from Digg) and my RSS feed count was displaying the staggering number of 97 subscribers. Unfortunately, I was unable to post the next article soon enough, so on May 2, the numbers dropped to 329 visits and 70 RSS subscribers.
Then after posting 16 Best-Loved Font Bits In Web Design on May 3rd, the number of visits climbed 646 mark, and the article itself got 16 diggs (Thanks everyone who dugg this post!). Now I’m back to my usual numbers until the next crazy day :-)
So what do you think about Technorati’s way to rank the blogs and the Authority feature?
Update on Technorati Authority
I just found an article on Technorati that fully explains what the new Authority number represents.
“Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.
It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.”
So from now on the Technorati Top 100 lists the most popular 100 blogs based on Technorati Authority.
Looks like the best way to increase your Technorati Authority is to get more blogs linking to you by writing great interesting articles.