Yesterday when I checked my Technorati ranking I was puzzled to see a new feature, called Authority. I clicked on the question-mark-icon to get the explanation, but it didn’t say anything about it. Bes (during our blog talk on IM) has pointed me to an article that talked about the new Technorati feature. As it turned out Technorati started paying attention to the blog authority last fall already, but I haven’t seen that number displayed in my Technorati profile before.

How does Technorati calculate a blog’s athority?

There are four authority types based on the number of other blogs linking in the last 6 months. These types are characterized by the average post count, average age in days, average post number in 30 days:

  1. The Low Authority Group (3-9 blogs linking)

    The average blog age is about 228 days.
    The average posting frequency is 12 posts per month.
    The average number of posts is 90.

  2. The Middle Authority Group (10-99 blogs linking)

    The average blog age: 260 days.
    The average posting frequency: 18 posts per month.
    The average number of posts: 159.
    This group represents about 416,073 blogs

  3. The High Authority Group (100-499 blogs linking)

    The average blog age: 455 days.
    The average posting frequency:25 posts per month.
    The average number of posts: 380.
    This group represents about 26,418 blogs

  4. The Very High Authority Group (500 or more blogs linking)

    The average blog age: 530 days.
    The average posting frequency: 53 posts per month.
    The average number of posts: 935.
    There are only about 4070 blogs that represent this group.

Check out the Technorati chart on blog authority:

And here are today’s numbers for InspirationBit:
May 5 – Authority: 192; Rank: 20,507; 364 links; 79 fans

That’s quite an increase in numbers since my last month’s Blogging in Review on April 1: Rank: 33,490 (210 links from 115 blogs) and favorited by only 6 members. I was shocked to find out over 70 new fans of InspirationBit – thank you all so very much. Looks like I’ve got lots of blog digging to do to study my blog’s audience.

So, even though InspirationBit falls under The High Authority Group, this blog is only about 140 days old (it’s a baby compared to the avg age 455 of other blogs in my group) and there are only 105 posts so far (far less than the avg 380), but 730 comments (minus my personal comment replies).
Nonetheless, looks like now I’ve got another number to worry about – Authority. I’ve got a long way to go to move to the top group, but I do enjoy the even ride and won’t be trying to kill myself by shifting to the highest gear.

This past week, however, looked more like a ride on a roller coaster:

After posting Web Design Dissected Into 8 Bits on April 30th, my blog was attacked by 710 visits, the next day the number of visits skyrocketed to 955 (mainly from Stumbleupon and some from Digg) and my RSS feed count was displaying the staggering number of 97 subscribers. Unfortunately, I was unable to post the next article soon enough, so on May 2, the numbers dropped to 329 visits and 70 RSS subscribers.

Then after posting 16 Best-Loved Font Bits In Web Design on May 3rd, the number of visits climbed 646 mark, and the article itself got 16 diggs (Thanks everyone who dugg this post!). Now I’m back to my usual numbers until the next crazy day :-)

So what do you think about Technorati’s way to rank the blogs and the Authority feature?

Update on Technorati Authority

I just found an article on Technorati that fully explains what the new Authority number represents.

“Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.

It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.”

So from now on the Technorati Top 100 lists the most popular 100 blogs based on Technorati Authority.
Looks like the best way to increase your Technorati Authority is to get more blogs linking to you by writing great interesting articles.

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18 Insightful Bits in response to “Blog Authority”

  1. Great piece of information. I was wondering what the authority ranking meant.

    Well its my first comment on your blog but i have been reading your blog for quite some time and have been a blogger too who had self resigned.

    But am starting to learn the tricks of the trade again. Thanks for the info.


  2. Vivien

    Keith, thank you so much for your comment. I look forward to more comments from you in future. Looks like you’re back into blogging business. All the best with your TechieBuzz blog. You’ve got more RSS subscribers than I do, so that’s a good sign :-)

  3. I like the new system. I think Blog Authority is far better than Technorati ranking. Unfortunately the one thing Blog Authority doesn’t measure is quality of content.

  4. Bes

    That is interesting. I was assuming before that the technorati authority solely measures the number of blogs linking in within a certain time frame. I do not worry too much about stats in order to have a clear mind when writing, but the 2 things keeping my site from group 3 or 4 are the number of blogs linking in and the number of posts a month. Hmmm. :)

    Thanks for the clear explanation Vivien. I think people should realize that Technorati stats are just stats. However, I am assuming one of the reasons Technorati stats changed its measuring guidelines is to become a standard so people can refer to it a lot. It is probably a way to compete with google PR and alexa ratings?

  5. Well, thank you very much for the information. Like many others, I just thought that it’s calculated solely based on links, before I read this post. And congrats to you on the traffic hits, Vivien. Wishing you the best. :)

  6. viv, nice analysis on the new feature. It is good to see technorati is paying more attention to something other than just links!

  7. Vivien

    Thank you guys. To tell you the truth, I’m still a bit confused about this Authority number. I’ve just sent an email to David Sifry (Technorati Founder & CEO) asking him for some clarifications. Let’s see if he replies. Here’s the excerpt of my email:

    I’ve read your article on blog Authority:
    and even wrote about the new Technorati feature in my blog:

    However, I’m still a bit confused as to how does Technorati calculate the Authority number? Is it just the number of the incoming blog links, or are there any other factors included in the calculation? If there are, what is the actual formula?

  8. Vivien

    I’ve just updated this post by adding new details and a clear explanation on how the new Technorati Authority number is calculated.

  9. Dear Vivien,

    Thanks for this explanation concerning Technorati Authority! As a newbie blogger, I have been struggling with Technorati this past year.

    This idea of online social networking really intrigues me. I am finding that blog roll linking requires direct online discourse between bloggers. This agreement of “I’ll link to your site if you link to mine” is one I am just starting to explore.

    I just attended a seminar where Dave Taylor mentioned that it is the bloggers responsibility to go out and actively comment on blogs, providing meaningful discussion and discourse. Then a link is created between the blogs by the blogger themselves.

    Does Technorati also count links in comments on blogs or must the link be in the blog roll?


  10. Vivien

    Hi Steve. Welcome to the confusing blogiverse :-)
    Usually links in comments come with NOFOLLOW attribute which means that they don’t count. The links in the blog roll does count as well as links from a blog post.

    You can check out my post on Traffic tips – the results of a group project – they should help you with getting some ideas on how to generate some incoming links.

    But yes, the best way to get some links would be to write interesting articles that you yourself would consider linking to if you saw them on other blogs, comment on other blogs, ask questions in your comments, like you did here, and you can even link to your posts in the comments if they’re related to the post you’re commenting on.

    Another important thing to realize is that it takes time to build up your blog, it won’t become successful overnight, unless you were born with a blogging spoon in your mouth :-) So don’t give up, keep writing, promoting your blog and interacting with your readers and other bloggers.

    Good luck. Feel free to ask me any questions you have. I’m not a Pro in blogging, but will help you as much as I can.

  11. Wow Vivien! Thanks for the quick reply!

    I understand that my blog needs some time to get anywhere in the blogosphere. I am a patient man and can wait it out. Meanwhile, I am planting seeds that I will watch grow this summer. I am not in it for the get rich quick scheme.

    Thank you so much for the answer to my question. Thanks to your traffic post, I now have some tougher concrete in my foundation. Have you ever heard of The System Seminar? I just attended it two weeks ago and was given a vision for how my blog should operate. It is a conference organized by Ken McCarthy, a good friend of mine… he created the first Internet Marketing Conference back in 1994.

    You do possess a lot of the qualities of a blogging expert. Even if you don’t feel like one, you are perceived as one by me.

    Thanks again!
    Steve Blue

  12. Vivien

    You’re very welcome, Steve. And thank you for the encouraging words about my blogging expertise :-) It’s a learning process, that’s for sure.

    No, I haven’t heard about that seminar until now. I’m glad that you’re a patient blogger, but that most importantly not a passive one. Keep planting seeds and learning, and one day you’ll be begging for help to collect the harvest. :-)

  13. Congratulations on your “Authority” and the number of hits. I think you have definitely proven that “content is King.” This is a delightful collection of essays. I’m having fun perusing the files.

  14. Hello. What steps did you take to get your technorati rank so high? Would you like to exchange blogroll links?

  15. Vivien

    Hi Magnus. There were many steps, but mainly it’s participating in group writing projects, linking to other blogs in my posts and receiving many incoming links from others to my blog posts. I don’t exchange blogroll links but you’re more than welcome to participate in my future group writing projects (there is one coming very soon – subscribe to get updates :-)) and I will gladly link to you.

  16. This is a great article. I really did not know that was how they calculate authority.

  17. Hai
    Now understood about what this authority is all about.

  1. Authority of Technorati « Xntric pundits

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Hi, I'm Vivien. Thanks for visiting my Inspiration Bit. I often find myself scouring the internet looking for either answers to many questions I have or websites that inspire me, sites that I can learn from. On what topics you might ask — any topics that interest me, anything from web design to typography and art, from blogging to entrepreneurship, from programming to open source.
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When I'm not blogging, I design web sites, teach, play with my daughter and try to balance family, work, friends and a somewhat active social life on