As soon as I read David Airey’s post on 33 minutes with 33 logos, where he joined a number of other bloggers who shared their days or mornings, surrounded by brands, I grabbed my camera and started snapping away. Originally I thought of recording only how my three-year-old daughter is getting brainwashed with brands from such a young age. She already knows all the labels and packaging that she sees on a daily basis, and points at “her” brand of yogurt or milk at the store: “That’s my yogurt, mama.”
In order to spare you from too much scrolling, I present only the first eight minutes of her morning routine that includes washing and eating, while staying in her pj’s:
Huh, that’s some powerful brandwashing my daughter undergoes every morning.
Then I decided to show you the world of my brands that greet me every morning.
So here are my first 8 minutes (I have to be quick in the mornings to get some work done while my daughter is sleeping) and 16 brands that start the day with me, from the moment I wake up from the alarm ring on my cellphone to making a cup of coffee and turning on my laptop:
Thanks to Dear Jane Sample for starting such a fun project. You can check out how others are getting brandwashed on her list of all participants in the Brand Timeline Portraits, and perhaps join the project as well. How does your day look like in the company of brands?