Did you know that when you utter the word “blog” somewhere in the blogiverse a new blog is being launched? According to Sifry’s report on the State of the Live Web for April 2007 there are 1.4 new blogs created every second. That’s about 120,000 new blogs to compete with each day. Often we struggle to find what to write about on our blogs, while our competitors in the blogiverse are publishing at the insane rate of 17 posts per second.

So how can we establish our site’s presence in the blogiverse and transform it from being just another one of the 70 million weblogs to a uniquely attractive, popular and perhaps even highly respectable website?

The best advice I could give anyone is not to let yourself get overwhelmed by such an enormous competition. After all, there are over 6.7 billion people on the planet Earth, where every second a new child is born. However each of us as individual is one-of-a-kind, with a unique set of skills and characteristics that demarcate us from each other.

So as bloggers all we need to do to make our sites distinguishable is to find what is IT that sets us apart, dig deep and answer the following questions:

  1. How can we describe ourselves with one word?
  2. What do we know very well? What do we enjoy the most?
  3. What can we do better than others?
  4. What our friends and loved ones admire the most about us?

Once you answer those questions, you’ll be able to put together the puzzle of a successful blog by connecting these essential parts together:

  1. Branding
  2. Specialty
  3. Credibility
  4. Style & Personality

Find your unique voice, don’t try imitating others; pinpoint the comfortable niche or topics of discussion; stick to your values; unveil some personality in your writing; never take the success and readers appreciation for granted; keep learning and building your presence; don’t be afraid of making mistakes; accept the fact that Rome was not built in a day, and so is your blog; always strive to be the best without being blinded by public measures of success and flattery; and most importantly, believe in yourself and let your confidence shine through your writing for others to see and be persuaded by you.

What are your thoughts on establishing your blog’s presence in blogiverse? Do you think you’re on the right path? What would you change in your blogging strategies should you have a chance to start all over again?

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7 Insightful Bits in response to “How To Establish Your Presence In Blogiverse”

  1. Nice article. Looking back through my first few months I’ve certainly approached a few things the wrong way round. The main problem I’ve had relates to your point about speciality – I don’t think my focus has been tight enough so the range of articles I blog about are too wide.

    The result is a lot of my earlier articles are a tad disparate which I feel alienates potential readers. I think readers need to know what to expect from blog – especially a brand new one!

  2. You know… for being such a technical person, I sure don’t put as much thought and planning into my blogging and photography as I could. I guess it’s because I do a lot of thinking and planning all day at my “real” job, so I don’t really feel like doing those things in my free time — they’re too much like work. I go about blogging much in the same way that I photograph… I kinda wing it. I find that I get better results by just going with the flow and doing what feels right. Maybe it’s my artistic “release” or something, I don’t know. I do know that when I think too hard about something that’s supposed to be fun, it turns into something that’s not fun.

    So to answer your questions at the end of your post — I don’t really think about these things to great extents. I just focus on writing informative articles, sharing my photos, and making new friends and acquaintances through blogging and networking. Basically, I’m just having a good time doing what I’m doing right now.

  3. Vivien

    Thanks, Aaron. I think it’s okay to blog on a wide variety of topics as long as they fit with your blog’s main focus, idea or purpose. Of course it depends on certain type of blog specialties, some are just too specific and the topics outside of that area would look and feel weird and out of place. I think the easiest blog to run is the one titled or presented as “rants” or “ramblings”, then you can go on any topic you feel like talking about :-)

    Brian, I think that partially because you’re a technical person, you’ve already clearly identified what is it you that want to blog about and how to present yourself. Subconsciously you’ve gone through all that planning and brainstorming I was talking about in this post: you found your niche – photography, that’s something you know, you like, you feel comfortable with and you feel confident talking about and sharing your discoveries with others. You also established your blogging style by being an interactive, open-minded and curious blogger who enjoys what he does, and makes others to feel the same way.

  4. The good news for me is that in my niche I haven’t found a ton of people to compete with. Maybe I just haven’t stumbled upon them yet but I have only found two other bloggers on baseball cards I read regularly.

    I think the biggest piece of advice I have gotten from other bloggers is to be true to yourself. Don’t try to just follow the herd. You shouldn’t ignore the herd but you should check in on it at times.

    Two factors are normally what drives me to keep reading a blog. 1) Great Content 2) The Bloggers Own Style and Personality. If a blog only has great content I eventually ignore it. If it just has style and personality and mediocre content I’ll stay longer but will eventually leave.

    Not to worry Vivien, you have both.

  5. Vivien

    Wow, Joey, thank you so much. I think that’s the most encouraging comment/feedback I’ve received in my short blogging life :-)

    Actually, I do agree with you on those two essential elements of the blog and its author.

  6. Nice article. What I have found though is that I do most my reading on Google Reader so the visuals on the blog are missed.

    I’m learning more and more that content truly is king. In the future, I think feeds will be all there is by way of blogs.

  7. Vivien

    Thanks, Damien.
    I was actually thinking about the same thing the other day – would it still be important to design visually pleasing blogs, or plain text in the RSS feeder is going to change the shape of blog’s design?

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Hi, I'm Vivien. Thanks for visiting my Inspiration Bit. I often find myself scouring the internet looking for either answers to many questions I have or websites that inspire me, sites that I can learn from. On what topics you might ask — any topics that interest me, anything from web design to typography and art, from blogging to entrepreneurship, from programming to open source.
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When I'm not blogging, I design web sites, teach, play with my daughter and try to balance family, work, friends and a somewhat active social life on