Comments on: Signature Colours http://www.inspirationbit.com/signature-colours/ Knowledge comes from inspiration - one bit at a time Sun, 20 Jul 2008 15:49:01 +0000 http://wordpress.org/?v=2.5 By: Musashi http://www.inspirationbit.com/signature-colours/#comment-14163 Musashi Fri, 23 May 2008 19:25:12 +0000 http://www.inspirationbit.com/signature-colours/#comment-14163 I think it is a very dangerous development that colours can be monopolized by one company. I understand that a logo or a design that has a creative value can be copyrighted. But colors are not invented, they are just used and there should be no copyright on colors. I think it is a very dangerous development that colours can be monopolized by one company. I understand that a logo or a design that has a creative value can be copyrighted. But colors are not invented, they are just used and there should be no copyright on colors.

]]> By: Vivien http://www.inspirationbit.com/signature-colours/#comment-13164 Vivien Thu, 10 Apr 2008 16:45:35 +0000 http://www.inspirationbit.com/signature-colours/#comment-13164 Hi VH. I think that there is some truth in those Starbux rumours. I just checked out their site and indeed they feature old logo on their cups, not in black though, but brown (just like hundreds of other coffee places). However, they still have the new (old) green logo on the site. So who knows what is it all about. Will the changes affect their brand - I doubt, they're too big now and can afford to do anything they desire and millions of people will still be drinking it all over the world. However, I think that they might lose some more conservative fans by going back to the full-frontal-mermaid on the cup. Looks like the warning "careful, the beverage you're about to enjoy is extremely hot" got a new meaning ;-) Hi VH. I think that there is some truth in those Starbux rumours. I just checked out their site and indeed they feature old logo on their cups, not in black though, but brown (just like hundreds of other coffee places). However, they still have the new (old) green logo on the site. So who knows what is it all about.

Will the changes affect their brand - I doubt, they’re too big now and can afford to do anything they desire and millions of people will still be drinking it all over the world. However, I think that they might lose some more conservative fans by going back to the full-frontal-mermaid on the cup. Looks like the warning “careful, the beverage you’re about to enjoy is extremely hot” got a new meaning ;-)

]]> By: VH http://www.inspirationbit.com/signature-colours/#comment-13163 VH Thu, 10 Apr 2008 16:09:45 +0000 http://www.inspirationbit.com/signature-colours/#comment-13163 This is a very interesting article. I also read somewhere that Starbucks is changing its logo to its orignal one when it was first created. The new logo will be black, and has already been implemented in some places in the US. Have you heard anything about this? How do you think this will affect their brand? This is a very interesting article.

I also read somewhere that Starbucks is changing its logo to its orignal one when it was first created. The new logo will be black, and has already been implemented in some places in the US. Have you heard anything about this? How do you think this will affect their brand?

]]> By: Vivien http://www.inspirationbit.com/signature-colours/#comment-13156 Vivien Wed, 09 Apr 2008 16:00:29 +0000 http://www.inspirationbit.com/signature-colours/#comment-13156 oh, yes - that Cadbury purple is sure gorgeous, and it goes really well with the yellow on that Twirl wrapper. I wish I had that photo, David. Then I could've you used it to claim that I still look like that today ;-) oh, yes - that Cadbury purple is sure gorgeous, and it goes really well with the yellow on that Twirl wrapper.

I wish I had that photo, David. Then I could’ve you used it to claim that I still look like that today ;-)

]]> By: David Airey http://www.inspirationbit.com/signature-colours/#comment-13155 David Airey Wed, 09 Apr 2008 08:04:56 +0000 http://www.inspirationbit.com/signature-colours/#comment-13155 Yep, Alliance and Leicester make the most of those complimentary colours. Reminds me of the <a href="http://en.wikipedia.org/wiki/Twirl_(chocolate)" rel="nofollow">Twirl chocolate wrappers</a> (also using complimentary colours). Do you have any photos of you wearing the purple sweater and green skirt? Would love to see. ;) Yep, Alliance and Leicester make the most of those complimentary colours. Reminds me of the Twirl chocolate wrappers (also using complimentary colours).

Do you have any photos of you wearing the purple sweater and green skirt? Would love to see. ;)

]]> By: Vivien http://www.inspirationbit.com/signature-colours/#comment-13154 Vivien Wed, 09 Apr 2008 07:43:50 +0000 http://www.inspirationbit.com/signature-colours/#comment-13154 Thanks, John. ING is an interesting case - at first I couldn't understand what is it all about, and how can I trust a bank with no physical office... Not sure what ING ads you have seen, but here their spokesman has quite an interesting accent that nobody can figure out - not quite Dutch, nor Australian, definitely not British... Yes, you're absolutely right about the fashion colours. I was planning on writing about them, but this post was already getting too long. It's quite a big topic and deserves a separate post ;-) Luck definitely contributes a lot to the success of the brand, but then luck helps in every endeavour, including the blogging. Jacob, perhaps you should take our Magenta from your banner and submit it to Free Magenta campaign ;-) You could also contact T-mobile and dare them to go after you, then enlist the help of your father-magician to turn T-Mobile into a transparent logo ;-) Black and pink looks really well together. I also forgot to comment that like David, I too like colour purple for some quite time now. I find it very empowering and magical. It's not appropriate for many things but as a colour, it's something different. Whenever I'm buying violets I always choose the ones with dark purple colour, it looks really well with the velvety green leaves... It reminded me one of my favourite combos I was wearing often back when I was a student - a purple sweater with a green skirt ;-) Thanks, John. ING is an interesting case - at first I couldn’t understand what is it all about, and how can I trust a bank with no physical office… Not sure what ING ads you have seen, but here their spokesman has quite an interesting accent that nobody can figure out - not quite Dutch, nor Australian, definitely not British…
Yes, you’re absolutely right about the fashion colours. I was planning on writing about them, but this post was already getting too long. It’s quite a big topic and deserves a separate post ;-)
Luck definitely contributes a lot to the success of the brand, but then luck helps in every endeavour, including the blogging.

Jacob, perhaps you should take our Magenta from your banner and submit it to Free Magenta campaign ;-) You could also contact T-mobile and dare them to go after you, then enlist the help of your father-magician to turn T-Mobile into a transparent logo ;-)

Black and pink looks really well together.

I also forgot to comment that like David, I too like colour purple for some quite time now. I find it very empowering and magical. It’s not appropriate for many things but as a colour, it’s something different. Whenever I’m buying violets I always choose the ones with dark purple colour, it looks really well with the velvety green leaves… It reminded me one of my favourite combos I was wearing often back when I was a student - a purple sweater with a green skirt ;-)

]]> By: Jacob Cass http://www.inspirationbit.com/signature-colours/#comment-13150 Jacob Cass Tue, 08 Apr 2008 23:18:11 +0000 http://www.inspirationbit.com/signature-colours/#comment-13150 I wonder if I should trade mark my pink / magenta mix of JCD. I am sure Pink Panther and T Mobile will like that one. In my opinion I don't believe you should be able to trademark a colour. My most memorable colour association would have to be the coke brand. You can't get away from their advertising (as well as the yellow big M). Anyway my favourite colours are black and white :P However my fav combo is black white and pink and the shades in between :P Thanks for outlining these colours and brand associations. I wonder if I should trade mark my pink / magenta mix of JCD. I am sure Pink Panther and T Mobile will like that one. In my opinion I don’t believe you should be able to trademark a colour.

My most memorable colour association would have to be the coke brand. You can’t get away from their advertising (as well as the yellow big M).

Anyway my favourite colours are black and white :P However my fav combo is black white and pink and the shades in between :P

Thanks for outlining these colours and brand associations.

]]> By: johno http://www.inspirationbit.com/signature-colours/#comment-13149 johno Tue, 08 Apr 2008 20:24:09 +0000 http://www.inspirationbit.com/signature-colours/#comment-13149 As usual, very interesting. Another ingredient to the successful brand is a big pinch of luck; and even potentially great brands can go belly-up without the right promotion or owing to too little investment. I like what you wrote about colour. Colour has always been one of my weak points (that's why I often stick to red, black and white). There are also fashions in colour choice: we've had teals and lots of pastels with Web 2.0. I didn't know that ING was established so recently−guess I was fooled by the authoritative looking Lion :) As usual, very interesting. Another ingredient to the successful brand is a big pinch of luck; and even potentially great brands can go belly-up without the right promotion or owing to too little investment.

I like what you wrote about colour. Colour has always been one of my weak points (that’s why I often stick to red, black and white). There are also fashions in colour choice: we’ve had teals and lots of pastels with Web 2.0. I didn’t know that ING was established so recently−guess I was fooled by the authoritative looking Lion :)

]]> By: Vivien http://www.inspirationbit.com/signature-colours/#comment-13148 Vivien Tue, 08 Apr 2008 18:58:49 +0000 http://www.inspirationbit.com/signature-colours/#comment-13148 Thanks, David. That Alliance bank is definitely very orange ;-) It's interesting that they too used blue colour a lot on their site. I guess blue and orange just really go well together. Yes, that Free Magenta campaign is very neat, lots of clever pictures there. Thanks, Fubiz. I love your <a href="http://www.fubiz.net/" rel="nofollow">blog</a> with its daily dose of inspiration. Where do you find all that stuff on a daily basis? I especially liked the DropClock screensaver - amazing. Thanks, David. That Alliance bank is definitely very orange ;-) It’s interesting that they too used blue colour a lot on their site. I guess blue and orange just really go well together.
Yes, that Free Magenta campaign is very neat, lots of clever pictures there.

Thanks, Fubiz. I love your blog with its daily dose of inspiration. Where do you find all that stuff on a daily basis? I especially liked the DropClock screensaver - amazing.

]]> By: Fubiz http://www.inspirationbit.com/signature-colours/#comment-13146 Fubiz Tue, 08 Apr 2008 15:50:30 +0000 http://www.inspirationbit.com/signature-colours/#comment-13146 Excellent idea of posts. Excellent idea of posts.

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