It looks like soon all websites and logos would look the same, unless Web 3.0 wave doesn’t come to rescue us pretty soon. Every other logo is designed with reflections, the colours are picked from some children books illustrations, there’s an unexplained hatred of vowels going on - nobody seems to like having more than one vowel in their name, but on the other hand everyone fell in love with gradient backgrounds and rounded corners.
With all these unofficial Web 2.0 trends in design I wonder how some famous logos that were designed pre-Web 2.0 would look like if their style was slightly adjusted to make them …hmm… more current?
Let’s see…
McDonalds has decided to drop all vowels in their name, to show the support for no trans fat in their junk food. And don’t forget about adding the reflection, it makes the company to look double impressive.
Well, the Web is growing, and it’s getting harder and harder to register the domain name you want, especially the ones ending with .com. Fortunately, there are smart people out there, who started a new trend with names like del.icio.us, ma.gnolia.com
Can somebody explain me what that “r” lowercase at the end of Flickr, Zooomr, Frappr stands for? Well, that’s okay, we at FedEx will buy that “r” for ourselves.
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And what’s with the companies getting stuck with their Beta products for months, and even years? But what’s even more preposterous is the fact that they are actually proud of their life-time Beta label.
Oh, how can we forget about the rounded corners, and the gradients? These are the crème de la crème of the modern design. Furthermore, keep in mind that the photos are great, but simple illustrations are even better.
Do you want to know a secret of a successful logo? It has to be 3D. Then the “breaking news” doesn’t sound like a broken record anymore. But if you just want to look cool, then simply adding a chat bubble should do the trick.
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Finally, don’t forget about the global warming, and our duty to preserve the green forest and blue water. We’re supporting the bright future of our children not the child labour.
Thanks to the group of graphic designers at yayhooray for this opportunity to fantasize a bit. You can see some other famous logos redesigned à la Web 2.0 on flickr.

Cool Post.
A request: Can you please make the text size of your blog a little more big please?
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Done - I’ve increased the text size on my blog a bit. How does it look now?
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Looks better.
Thanks for taking in my suggestion :)
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Nice.. but I’ve seen these before! ;)
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Great Post! Here is another one bout redesigning of famous logos in web 2.0 style
http://www.logoblog.org/wordpr.....20-effect/
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thanks, Nicole. That other post is hilarious - thanks for haring.
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